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Questionnaire for marketing study to identify the impressions from the Archeological reserve “Thracian ancient city Kabyle”
1) WHAT IS THE MAIN REASON FOR YOU TO DECIDE TO VISIT AR „KABYLE“? (multiple answers possible)
1. Interest towards cultural-historical and archaeological landmarks
2. Curiosity
3. The destination was recommended by close friends
4. The destination was recommended by tourist agency
5. I’ve read information about the site
6. I’ve seen an ad about the site
2) HOW DID YOU LEARN ABOUT “KABYLE”? (multiple answers possible)
1. TV
2. Radio
3. Press (newspapers, magazines)
4. Brochures, booklets, leaflets, catalogues and other print advertisements
5. Internet sites
6. Outdoor advertisement (billboards, posters etc.)
7. Tourist agency
8. Tourist information centre
9. Relatives/friends/acquaintances
3) WHAT IS THE APPROXIMATE DURATION OF YOUR STAY AT AR “KABYLE“?
4) WHICH SPECIFIC PLACES DID YOU VISIT AT AR “KABYLE”?
1. Sanctuary „Zaychi vruh“
2. Museum
3. Basilica I
4. Roman therms I
5. East gate
6. West gate
7. Horreum
8. West tower
9. Thracian fortress wall
10. Roman military camp
11. Attraction
5) IS YOUR CURRENT VISIT TO “KABYLE” RELATED TO THE VISIT OF OTHER TOURIST SITES? (only one answer)
1. No, I came especially to visit the site
2. Yes, I combine the visit to AR “Kabyle” with a visit to “Bezistena”
3. Yes, I combine the visit to AR “Kabyle” with a visit to other tourist sites in Yambol region
4. Yes, I combine the visit to AR “Kabyle” with a visit to “Bezistena”, as well as with a visit to other tourist sites in Yambol region
5. Yes, I combine the visit to AR “Kabyle” with a visit to other tourist sites outside Yambol region
6. Yes, I combine the visit to AR “Kabyle” with a visit to “Bezistena”, as well as with a visit to other tourist sites outside Yambol region
7. Yes, my visit to AR “Kabyle” is a part of a national tourist tour
6) WOULD YOU ASSESS SOME ASPECTS OF YOUR VISIT TO AR “KABYLE”? (on a scale from 1 to 5, where 1 is „absolutely dissatisfied“, and 5 - „fully satisfied“) : (one answer per each row)
Absolutely no Rather no As much yes as no Rather yes Fully yes Not applicable to me
Prices, admission fees 1 2 3 4 5 0
Availability of preferential prices (for students, pensioners, disadvantaged people, group visits etc.) 1 2 3 4 5 0
The sites as a whole 1 2 3 4 5 0
Cognitive value of the site (impressions, information) 1 2 3 4 5 0
Animations, special events, execution of reenactments 1 2 3 4 5 0
Personnel responsiveness 1 2 3 4 5 0
Availability of advertisements and information about the site 1 2 3 4 5 0
7) WOULD YOU RECOMMEND THE NATIONAL ARCHAEOLOGICAL RESERVE “KABYLE” AS A TOURIST DESTINATION TO YOUR RELATIVES/FRIENDS/ACQUAINTANCES?
1. Absolutely no
2. Rather no
3. As much yes as no
4. Rather yes
5. Absolutely yes
8) GENDER
9) YOUR AGE IS:
10) YOU ARE:
Kindly send us your recommendations to info@bezistena.com